The visual identity created for LPclean emphasizes freshness and dynamism.
The light blue color symbolizes cleanliness and hygiene, while the wave-like, paint-inspired motifs of the logo convey energy and playfulness.
The identity consistently represents the company’s values, while presenting a modern and approachable image. The publication’s visual language emphasizes economic growth, progress, and conscious investment, using imagery from industry, technology, and everyday life. The unified visual system aims to provide investors with a clear and trustworthy representation.